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Different lengths and types of content appeal to different users, and it is important to populate your website and blog with these types of content in order to reach the widest audience possible. Here are the four types of internet users along with the content that appeals to each.
The root of all good marketing, the literal heart of it, is your competitive differentiation. Why on earth would anyone buy from you? It ain’t your friendly customer service, buck-o.
Emotional branding can trigger your unconscious. These studies show that emotion stimulates the brain 3x faster than logic. Before you can even start to analyze the facts, your unconscious has already made up its mind.