All brands have a personality. Read some of our thoughts on the subject then learn about some real-world examples of businesses that have or haven't used their brand's personality to their advantage.

The root of all good marketing, the literal heart of it, is your competitive differentiation. Why on earth would anyone buy from you?

These are the unbreakables.  The codes we hold so dearly that any variation from them means we are not doing our job to the best of our abilities, which is unacceptable.  In the coming days, we will expound upon each one of these rules, for your marketing pleasure.

1. There’s a very real almost 70% chance that you will fail. 2. Not everyone should be in business. Sorry. Hard dose of reality. Choose wisely: -Option A: If you love baking, work at a bakery -Option B: If you love baking and being your own boss, be a freelance baker. Just know the dough won’t be as steady (see what I did there?) -Option C: If you love baking and money, work for a corporate bakery or a major bakery consulting firm, but know it comes at the